Probably one of the oldest sayings is, a healthy body begets a healthy mind, and what is better than physical activity to stay healthy and active?
Over the years people have kept themselves fit using various techniques. Some resort to exercise and others engage in solo workouts, however, one of the most entertaining and rewarding tactics is engaging oneself in sports.
As sports activities gained prominence, more people came in as spectators watching teams compete stirring their zeal and patriotic emotions. Earlier it was warlords arranging for prisoners to fight to the death and people would come in a great deal to enjoy the electrifying ambiance. This paved the way for amphitheaters and colosseums to serve as stadiums and people would pay for their entrance to watch the live shows of life and death.
As cultures were changed, new nations were born with different cultures and different national sports. Nonetheless, the seeds of ticketing and granting viewing for money were already sown.
The ticketing process matured itself over the years starting from the word of mouth entry to coins to paper tickets to electronically accessible permits.
It turned out to be a major business for nations and as the viewership increased the industry excelled simply on the basis of supply and demand.
Ticket categories
An example of ticketing one of the sports is hockey. This game is being played at various levels starting domestically and climbing its way to the world cup. Every level has specific tournaments that call for a different set of tickets. These tickets can be broadly subdivided into the following categories: –
- Match Tickets: Such type of tickets is meant for those spectators who desire to have an entertaining relaxing day. It gives them access to the game for a single match. Such tickets can be booked via a call center or bought physically from any eligible stakeholder. These tickets may or may not offer food items with their purchase.
- Tournament Tickets: Generally, some sellers sell off tickets for the entire tournament. This includes viewing the matches till the termination of the tournament. Such tickets come at subsidized rates and offer coupons with them. They serve those spectators who are more inclined to follow the entire tournament.
- Seasonal Tickets: Many personnel takes sports as business and bid for their favorite leagues. Those people along with the die-hard fans always invest in such types of tickets. When broken down monetarily to a single match, the price offered by such tickets is way less than that of a single match or tournament ticket. Also, these tickets come with lucrative shopping or coupon offers for their buyers to enjoy.
- Privileged Seating Tickets: There are people who want to enjoy some privacy whilst they watch the match. For such people, there is an option of privileged seating tickets. These tickets offer individual space for the spectators with service being provided to them at their seats.
- Premium View Seat Tickets: Every stadium has a few special places which offer the best view of the entire ground. Because of what these seats offer in terms of viewing, the said tickets are generally costly as compared to other individual tickets.
- Tickets with Services: There is yet another type of ticket which regardless of where it offers space to the spectator, its main selling point is the services it proposes. These services range from easy parking to meals during matches, from team-supporting costumes to shopping coupons. This type of ticket over the period has seen a hit with the sellers.
The process of ticketing and the variety of tickets offered to people indicate how this business has grown over a period of time. With more advanced technology, the process is becoming easier for sellers and buyers.
Smart tickets will be the new talk of the town in years to come where the sellers will automatically update the tickets on buyers’ mobile phones or smartwatches. Nonetheless, tickets have made this particular sport more enjoyable with a natural feel that can be felt at the stadium.
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